The story starts with form, not trends. Lucca is the reference: proportion, warm facades, narrow streets and a calm, timeless aesthetic that doesn't shout.
The city walls define the city. Within them lie arches, piazzas and restrained ornamentation — details that are there because they do something, not to be noticed. That is the same logic we wanted in a frame.
Luca Costa draws on the light, the rhythm and the calm of the city. An Italian sense of form, seen through Norwegian eyes.
« An Italian sense of form. A Norwegian eye. »
Piazza dell'Anfiteatro is the clearest example: geometry and softness in the same space. The oval is strict, but the facades around it are warm, and the result is a square you stay in.
That is the balance we were looking for in the frame. Clear lines without becoming hard. A distinct front that is still easy to wear. Details that create balance — how the frame sits on the face, how it meets the light, and how it feels over a full day.
The campaign was photographed in Oslo, not in Lucca. But the eye is the same: warm facades, quiet streets and details that don't shout.
The aesthetic we found in Tuscany isn't a place — it's a standard we carry with us.
Sunglasses inspired by balance, light and timeless form.
£99.00 View modelThat's why the design isn't only about how the frame looks. It's about how it sits on the face, how it meets the light, and how it feels over a full day.
