Pål Blekastad
Pål works with People & Culture at Luca & Luce. His focus is on the people, collaboration and culture behind the brand.
« A strong brand must be built by people working towards the same goal. »
Pål is a co-founder of Luca & Luce and is responsible for People & Culture. His role centers on the people behind the brand — how the team works together, makes decisions and builds something that will last.
In a young company, culture is not something that comes later. It takes shape from day one. For Luca & Luce, that means creating a way of working where ideas can be challenged, details are taken seriously and everyone works towards the same goal.
As an optometry student, Pål is part of the professional foundation behind Luca & Luce. He helps build the brand with an understanding of the product, eye health and the people who will wear the sunglasses.
Pål’s work may be less visible in the campaigns and product photos, but it is important to how Luca & Luce operates behind the scenes. A good product needs a good team — and a good team needs culture, clarity and trust.
