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Customer Relations & Sales / Co-founder

Elias Vidhammer Lystad

Elias works with customer relations and sales at Luca & Luce. He plays an important part in how the brand connects with customers, retailers and partners.

Responsibility Customers, sales and retail relationships
Focus Trust, dialogue and follow-up
Contribution Making the brand personal and approachable
« A brand is built not only through its products, but through the trust people place in it. »
— Elias Vidhammer Lystad
About Elias

Elias is a co-founder of Luca & Luce and is responsible for customer relations and sales. He works on how the brand connects with people — whether they are customers discovering Luca & Luce for the first time, or retailers and partners considering stocking the products.

For Elias, sales are about more than transactions. They are about trust. Sunglasses are a personal product: they need to suit the face, style, needs and everyday life of the person wearing them.

As an optometry student, Elias understands visual comfort and eye health, and helps make this knowledge relevant and accessible to customers.

At Luca & Luce

At Luca & Luce, Elias is an important link between the product and the people around it. He builds relationships, follows up on conversations and helps the brand grow through positive connections.